Thanks to the ever-growing ease of access to the world wide web, putting yourself out there is easier than ever. But if it is as easy as it seems to throw out a website, that means there will be competition So here are a few ways to make your website stand out from the crowd and draw in the clicks.
What’s the website about?
Before doing anything, you need to know what this website is going to be about. This is going to inform almost all of your decisions going forward to start off with making a clear mission statement for what you want to get out of the website and what you want other people to get out of the website. For example, let’s say you want to make yourself a portfolio. You want to make this website a way to cleanly and effectively collate all your creative work in one place for employers to see with ease. Now you know what you want to do it makes the rest of the process much smoother.
How to start?
For some people, the idea of just being able to make a website is a daunting task, and that’s completely understandable. Not everyone has crazy artistic talents or deep coding knowledge but there are ways to work around it. There are plenty of websites that allow you to make a website using their website creators. Places like Wix and Squarespace offer simple and intuitive services that walk you through the process of building a website with decent enough user interfaces that make the entire process a little less overwhelming.
The Bulk of the Content
Now that you have an idea of what you want on your website and how to do it, now you just have to do it. It’s important to be aware that you set your own rules. You should be the one to dictate how much work is on the website. Is all the work closely related or is it a compilation of different things? What is the tone of the work like? Does it need to be consistent? These are all questions you need to ask yourself. You can have all the flashy colors and tricks that you want but really if the actual bulk of the content of your website isn’t doing the job you want it to, then the website is going to be a bit of a mess throughout.
If you want people to be consistently clicking on your website and coming back to it time and time again it got to have the right visual style to it. A website filled with news articles is going to look very different from a crowdfunding site focused solely on tabletop board games. Let’s carry on with this concept of making a portfolio. If this is something that is going to be viewed by potential employers, you want it to be professional yet sprinkled with enough personality for them to get an idea of who you are as a person. This is also going to be the very first impression that your website is going to make and if you want people to keep coming back, it’s best to leave out the garish word art and watermarked images.
There millions of websites on the internet, and that number is growing by the second. So if you want to get anywhere you need a USP or a unique selling point. I other words why should people choose to use your website over any of the others out there? This is arguably one of the hardest parts of making a website. In a sea of URL’s its hard to convince yourself that you have something unique on your hands. Obviously, no idea is truly unique, everyone has their influences so the best way to tackle this is to make sure that when you know what you want to do you commit to it. Do it your way. Inject who you are into the design and presentation of the site and people will notice.
This is going to be the best way to get people on your website. The best way to do this is to simply share it. Send it to your friends, put it on your social media pages, keep it updated and fresh. You want people coming back time and time again and that won’t happen if people can’t easily access your website so make sure to get it out there when you are ready!
This is mainly the tech side of the website but it’s arguably the most important. If your website gets to a point where people are coming back again and again you want to make sure that the website can support it. In most situations, a virtual private server is best for fast hosting. It allows you to have a dedicated IP address with full control over scalability, privacy, and resources. Although at first, you may not have server issues, having a private server will give you the ability to be prepared if the website takes off more than you expect.
Hopefully, if you follow these simple steps you’ll be able to make yourself a professional and competent-looking website with people clamoring to come back again and again.